Smile on fans face as Concord signs Davido in partnership with Immensum Music.
The award-winning American-born Nigerian world superstar has joined the listing through a new artistic partnership with Koch Okoye and Saheed Okunnu’s Immensum Music. This new venture expands Concord’s listing into artists and songwriters from West Africa and abroad.
Davido has accumulated over 2 billion in streams and a robust 50 million social media footprint. He continues to grow his fan base round the world and remains the first solo African artist to sell out a significant concert venue in Europe. Following his O2 Arena show in London in 2019, he came for a sold-out performance earlier this year.
Recently handpicked by FIFA to guide their 2022 World Cup soundtrack collaboration Hayya Hayya (Better Together), Davido’s videos are viewed over one billion times.
Davido has new music and moving returning in 2022.
“We’re terribly excited to be partnering with Koch, Saheed and their team, and to be operating with a world star like Davido,” said Jeremy Yohai, SVP A&R at Concord Music publication. “Some of the foremost exciting songs released over the past few years are coming from West African artists and Concord is happy to be increasing our roster into this market and on the far side.”
Koch Okoye, founder, Immensum Music, said:
“Our attribute at Immensum has continuously been about breaking barriers and taking our skills to the world stage. My team and I are excited regarding this partnership as we glance forward to putting together on what we’ve achieved to date and more cementing our place at the forefront in elevating some of the most groundbreaking and innovative sounds in world music. Several thanks to Kim [Frankiewicz, EVP A&R Worldwide], Jeremy [Yohai, SVP A&R] and also the entire Concord team for believing in our mission, as we glance forward to unearthing additional writers, producers and artists from round the globe.”
What do you think about this signing?
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